{"id":8573,"date":"2022-04-25T23:30:24","date_gmt":"2022-04-25T23:30:24","guid":{"rendered":"https:\/\/www.pause-au-naturelle.com\/?p=8573"},"modified":"2023-07-01T16:04:55","modified_gmt":"2023-07-01T16:04:55","slug":"o-ramadao-esta-a-aproximar-se-do-natal-em-termos-economicos","status":"publish","type":"post","link":"https:\/\/www.pause-au-naturelle.com\/pt\/2022\/04\/25\/le-ramadan-est-il-en-train-de-rattraper-economiquement-noel\/","title":{"rendered":"O Ramad\u00e3o est\u00e1 a aproximar-se do Natal?"},"content":{"rendered":"

\u00c0 escala mundial, temos de encarar os factos e acreditar que assim \u00e9. Olhando para muitos sectores-chave da economia, podemos ver que o m\u00eas dedicado aos jovens, no cora\u00e7\u00e3o do calend\u00e1rio hegiriano, \u00e9 um per\u00edodo-chave para muitos sectores da economia no M\u00e9dio Oriente, na \u00c1sia, no Norte de \u00c1frica e at\u00e9 em Fran\u00e7a. Um pouco mais de luz ajudar-nos-ia a compreender como todo o marketing dirigido ao cora\u00e7\u00e3o de um m\u00eas muito espiritual est\u00e1 a fazer explodir os n\u00fameros econ\u00f3micos deste per\u00edodo.<\/p>\n

Os n\u00fameros relativos ao Natal no Ocidente s\u00e3o igualmente elevados. No entanto, o per\u00edodo do Ramad\u00e3o \u00e9 muito espec\u00edfico. Representa uma vaga de consumo que se prolonga durante todo o dia. E \u00e9 isso que gostar\u00edamos de analisar mais em pormenor.<\/p>\n

Ramad\u00e3o: um bom per\u00edodo de vendas para os supermercados<\/strong><\/h2>\n

Sem explorar os pa\u00edses mu\u00e7ulmanos, basta ver todas as opera\u00e7\u00f5es de marketing levadas a cabo pelos hipermercados franceses, que esperam apenas o Ramad\u00e3o para aumentar as suas vendas em 20% durante o m\u00eas. \u00c9 um ganho inesperado que tamb\u00e9m deixa os n\u00e3o mu\u00e7ulmanos sem palavras, pois n\u00e3o compreendem todas as opera\u00e7\u00f5es comerciais que envolvem a economia do Ramad\u00e3o. \u00c9 isso mesmo! A personagem mu\u00e7ulmana que representa o cliente ideal para os marketeers \u00e9 agora representada pela mulher de v\u00e9u que faz as compras. Basta olhar para os departamentos estrat\u00e9gicos na frente da loja. \u00abRas El Hanout\u00bb, como diriam os antigos, significa literalmente \u00abcabe\u00e7a da loja\u00bb, em refer\u00eancia \u00e0 especiaria utilizada para preparar o cuscuz. Tudo isto para vos dizer que os vendedores organizaram tudo. A sess\u00e3o na loja abre com uma exposi\u00e7\u00e3o de folhas de brik, s\u00eamola, t\u00e2maras e charcutaria halal, sementes de ch\u00e1<\/a><\/strong>... para acabar no departamento de Cristalina e bebidas.<\/p>\n

Muito antes do momento em que o jovem parte, o cart\u00e3o azul j\u00e1 est\u00e1 pronto para ser fumado. Para a maioria dos agregados familiares mu\u00e7ulmanos em Fran\u00e7a, esta opera\u00e7\u00e3o tornar-se-\u00e1 habitual. Alguns afirmam duplicar ou mesmo triplicar o seu or\u00e7amento alimentar durante o jovem. As express\u00f5es 1.\u00aa, 2.\u00aa e 3.\u00aa ronda foram encontradas para fazer face \u00e0 multiplicidade de refei\u00e7\u00f5es durante a noite.<\/p>\n

\n

Na Pause au Natur'Elle, o Ramad\u00e3o \u00e9 o m\u00eas da poupan\u00e7a. Apressamo-nos a separar os jovens<\/a> e o Sahour \u00e9 adiado. A ora\u00e7\u00e3o e a leitura t\u00eam prioridade sobre a alimenta\u00e7\u00e3o for\u00e7ada.<\/p>\n<\/blockquote>\n

Este comportamento, que n\u00e3o \u00e9 recomendado pela tradi\u00e7\u00e3o prof\u00e9tica, generalizou-se. \u00c9 a primeira coisa que estimula a economia dos supermercados e dos mercados nos pa\u00edses mu\u00e7ulmanos. De facto, reparem que, nesta \u00e9poca do ano, os pre\u00e7os sobem de forma not\u00f3ria.<\/p>\n

A economia do luxo: uma quantidade explosiva de dinheiro no M\u00e9dio Oriente durante o per\u00edodo da juventude<\/strong><\/h3>\n

Nos pa\u00edses do Golfo, a noite d\u00e1 lugar ao dia t\u00f3rrido e sufocante das compras. Os grandes centros financeiros, como Dubai, Doha e Riade, oferecem o cen\u00e1rio ideal para os compradores aproveitarem o tempo mais quente. As lojas de luxo abrem as suas portas ap\u00f3s as ora\u00e7\u00f5es de Tarawih. Este \u00e9 um per\u00edodo de transi\u00e7\u00e3o para saborear gelados e bebidas frias e para fazer compras em boutiques de luxo.<\/p>\n

Segundo algumas fontes, as vendas aumentaram 36% durante o m\u00eas. Algumas grandes marcas aproveitaram mesmo a oportunidade para adaptar o vestu\u00e1rio aos costumes locais. \u00c9 o caso da Dolce & Gabbana, que prop\u00f5e uma gama de hijabs especialmente concebidos para as mulheres.<\/p>\n

Eid El Fitr para aumentar as vendas<\/strong><\/h3>\n

Sobretudo na China, onde o mercado retalhista exerce uma press\u00e3o consider\u00e1vel face \u00e0 procura crescente dos retalhistas. E n\u00e3o esque\u00e7amos que at\u00e9 os qamis s\u00e3o agora fabricados no cora\u00e7\u00e3o do pa\u00eds das f\u00e1bricas do mundo. Todos os utens\u00edlios que ser\u00e3o utilizados para assinalar o m\u00eas do Ramad\u00e3o e as festividades do Eid provenientes da China ser\u00e3o, portanto, objeto de uma onda de choque que j\u00e1 come\u00e7ou h\u00e1 dois meses. Com uma popula\u00e7\u00e3o que se aproxima dos 2 mil milh\u00f5es de habitantes, os mu\u00e7ulmanos representam um mercado exponencial, nomeadamente no que diz respeito \u00e0s festas religiosas. Os agricultores neozelandeses e australianos regozijam-se com os volumes consider\u00e1veis de exporta\u00e7\u00f5es de ovinos que chegar\u00e3o \u00e0s ruas do Cairo por ocasi\u00e3o do Eid al-Adha.<\/p>\n

Em Fran\u00e7a, os \u00faltimos dez dias do m\u00eas de jejum s\u00e3o tamb\u00e9m uma oportunidade para se abastecer de presentes em lojas online dedicadas a esta causa. H\u00e1 mais de uma d\u00e9cada que muitos parceiros se esfor\u00e7am por satisfazer a procura crescente da comunidade mu\u00e7ulmana, oferecendo uma gama variada de produtos isl\u00e2micos.<\/p>\n

Os novos produtos incluem alguns muito interessantes, tais como :<\/p>\n

- Luzes nocturnas cor\u00e2nicas
- Puzzles e jogos
- Acess\u00f3rios de quarto
- Jogos de tabuleiro...
\u2022 Decora\u00e7\u00e3o de interiores<\/strong><\/a><\/p>\n

As lojas comunit\u00e1rias est\u00e3o a fazer esfor\u00e7os consider\u00e1veis para desenvolver a sua oferta. De facto, h\u00e1 s\u00edtios Web inteiros que oferecem presentes com temas de g\u00e9nero baseados nas tend\u00eancias mu\u00e7ulmanas masculinas e femininas.<\/p>","protected":false},"excerpt":{"rendered":"

A l\u2019\u00e9chelle monde, il faut bien se rendre \u00e0 l\u2019\u00e9vidence et croire que oui. En consid\u00e9rant beaucoup de secteurs cl\u00e9s de l\u2019\u00e9conomie, nous remarquons que le mois consacr\u00e9 au jeune au c\u0153ur du calendrier h\u00e9girien est une p\u00e9riode cl\u00e9 pour beaucoup de secteurs de l\u2019\u00e9conomie au Moyen Orient, en Asie, Afrique du nord et m\u00eame en France[…]\n","protected":false},"author":1,"featured_media":9334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-8573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambiance-naturelle"],"yoast_head":"\nLe Ramadan est-il en train de rattraper \u00e9conomiquement No\u00ebl\u00a0?<\/title>\n<meta name=\"description\" content=\"Le Ramadan et No\u00ebl sont deux p\u00e9riodes \u00e9conomiquement en forte concurrence. 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